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How to Create a Compelling Pitch Deck?

  • Writer: Nitten Bbinhhani
    Nitten Bbinhhani
  • Feb 29, 2020
  • 2 min read

Updated: Mar 20, 2020

"Running Out of Cash" is the 2nd top most reason, why the Startups fail - CB Insights

What does the above CB Insight tell you?

Over 100s of entrepreneurs failed because they couldn't raise funding at the right time, and as a result their startups failed (or burned out)!


Importance of Pitch Deck

A comprehensive pitch deck plays a critical role in your startup's investment journey. It helps to communicate your vision to your investors. It shows them the potential of your venture, and thus plays a critical in raising funding.


Check out few samples, to see how Pitch Decks look like!

Every Mistake Proves to be Disastrous!

Your pitch deck exemplifies the "unique story" of your startup, it isn't supposed to be a mere copy + paste job on a Pitch Deck template. Often, we see that despite having a great product, great team and even few paying customers, it's these coarse pitch decks, which make the startups un-fundable forever!

Startups with a well written Pitch Deck, raised twice as much capital, in the first 12 months itself - Babson College

​So, what should be in a Compelling Pitch Deck?

A compelling Pitch Deck exhibits the "Unique Story of Your Startup" and covers the below aspects:


  1. The Purpose: Describe the purpose or vision of your venture in 1 (preferred) or max. 2 declarative sentences. Use a compelling picture that kinda relates to it! E.g. for my venture Jasaro it's "Our Mission is to Empower 500 Seed Stage Startups, Achieve their Annual Recurring Revenues of  $1M by 2026!". Some investors prefer fulfilling an "need" and "want" of the target audience.

  2. Problem: Accurately describe the key pain (not 2 or 3) of your target customer (or segment). This needs to really painful and BIG, something that the investors can relate to or easily understand. But, most importantly why the existing solutions are just inadequate in resolving this or are too costly to implement.

  3. Solution:




provides clarity to your business, has no gaps between the content and your vision, and it highlights the aspects that the investors want to see in every investment opportunity!

Click here, if you need an "Personalised, Compelling and Investor Friendly Pitch Deck" for Your Startup?

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Nitten Bbinhhani

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